Perpetual growth mindset.
Ever-evolving,
Ever-learning
A seasoned design and digital expert with 6 years of experience, seeking UX, UI, Product and Service Design roles. A hands-on learner who thrives on practical experience, I bring the right potential and a willingness to take on challenges.
Experience
Rebranding Consultant & Course Developer - Multimodal AI x Conversational UX (Freelance | Oct 2024 - Nov 2024)
Collaborated on the development of an enhanced learning experience for a Multimodal AI/UX masterclass, overhauling visuals, materials, and content architecture to maximize engagement and knowledge transfer.
Product Strategist Apprenticeship (Techfleet, Remote | June 2024 - Aug 2024)
Contributed to the discovery phase of an immersive website revitalizing Taíno culture, defining product vision, requirements, and roadmap by planning sprints, developing epics/user stories, and establishing KPIs/OKRs, while ensuring cross-team collaboration.
Creative Technologist | UX/UI Designer (And Us, Dubai | Jan 2023 - Present)
Drove digital innovations in campaigns, significantly boosting engagement through strategic technology use.
Designed captivating UX/UI for websites & web apps (increased user engagement).
Senior Brand & Digital Designer (UI) (Omnia, Dubai | April 2021 - Nov 2022)
Led brand and digital assets creation, elevating online identity (emailers, websites, landing pages).
Designed internal Intranet modules.
Notable clients: Abu Dhabi Ports, Emirates NBD, Tabreed, Mubadala, NBO & more.
Brand Designer (Start Design, Dubai | May 2019 - April 2021)
Key branding projects: The UAE Pro League & Du (leading telecom operator).
Graduate Design & Digital Intern (Landor & Fitch, Dubai | Nov 2018 - May 2019)
Contributed to diverse client projects, including branding, animation, and UI/UX design, elevating project delivery standards.
Created and prototyped Dubai Landor's Brand Portal (Adobe XD), streamlining brand asset management and accessibility.
Freelance Graphic Designer (June 2017 - Sep 2018)
Delivered high-quality design solutions for brands, brochures & social media graphics improving client satisfaction.
Graphic Design Intern (Two. Design Agency, Mumbai | 2016-2017)
Created Brand Guidelines for NESCO, visual language for BEC, and icon system for Voltas India.
Projects
Abu Dhabi Ports Group Marketing Projects
Enhanced User Experience & Conversions:
Designed bilingual landing pages and emailers, ensuring cross-browser compatibility.
Developed design system for brand consistency & visual appeal.
ENBD Intranet Portal Enhancement
Improved Communication & Engagement:
Directed UX and UI improvements for various pages within ENBD's intranet portal.
Abu Dhabi Festival Website Development
Revitalised User Experience:
Refreshed Abu Dhabi Festival website (low-code platform) on Webflow for better user experience & brand consistency.
Enhanced website functionality with HTML & CSS customisation on the low-code platform.
Saudi Rewards Website Framework
Increased User Engagement & Retention:
Led the UX and UI overhaul of the Saudi Rewards website with bilingual features and competitive insights, boosting user engagement.
Collaborated on crafting a user-focused information architecture and content strategy with clients and a copywriter, enhancing the overall user experience.
Digital Activation Projects
Boosted Campaign Visibility with Interactivity:
Enhanced UX and designed screens for 'Undeniable Street' & 'Hardees Super Star Signal' web apps, focusing on responsive design and intuitive flows to boost engagement.
Crafted an engaging Snapchat game lens for a back-to-school campaign, collaboratively working with the Snapchat development team and successfully meeting client expectations.
Education
Digital Product Design (UI/UX) Bootcamp, Xperian
Bachelor of Design (Graphic Design), Symbiosis Institute of Design
Graphic and Web Design (Basic), MAAC
B. Arch ( Studied for 2 years before transitioning to Design), IES College of Architecture
Skillset
AI Design (Conversational, Multi-modal, Generative), Natural Language Processing (NLP), UX/UI Design, Product Design & Strategy, User Research & Usability Testing, Prototyping & Wireframing, Responsive Design, Design Systems, Branding & Visual Design, Service Design, Customer Journey Mapping, Stakeholder Mapping, HTML/CSS Basics
Mindset
User-Centered, Collaborative, Innovative, Strategic, Analytical, Agile, Growth-focused, Problem-solving, Decision-making, Research-driven, Business-oriented, Creative